Most dealerships are spending thousands of dollars advertising with radio stations, newspapers, lead providers, paid search, banners ads, etc. How can you make sure you are spending your money in the ways that help you sell the most cars? It is all about unique visitors to your web site and converting visitors to leads. We keep track of that for you using state-of-the-art tools, like Google Analytics, and others. We can also use any tracking tool that your website provider offers, we work with all of them! You will know which of your advertising sources are helping you sell the most cars. Here is a tip, the highest closure rates you will see will be the leads from your own web site, they are already in your digital showroom, greet them, make it easy and they will buy!